Effective Customer Communication

Organizations are open dynamic systems for transforming resource inputs into saleable outputs (goods & services). They are created to provide useful products and services that satisfy the needs of customers and provide value to stakeholders. This places conflicting pressures and demand on managers.

To maintain organizational viability, managers seek to navigate competitive environmental forces and work to achieve goals in the areas of productivity, satisfaction, and revitalization. In the process of transformation, managers can target changes in the key internal resources such as tasks, technology, organization, people, and culture. Maintaining a dynamic balance among these resources is what human resources management is all about. Effective communication is essential for transmitting directives, building co-operation and team spirit, optimizing performance and satisfaction, and avoiding and solving problems. Formal communication channels flow in downward, upward, and horizontal directions. Soliciting and providing specific feedback can also enhance communication effectiveness.

Gaining information, uncovering motives, giving incentives, obtaining participation, checking understanding, initiating the thinking process, inducing agreements, and refocusing attention, are all essential components of an effective consumer communication plan. Thus, employees' active listening skills assist a company to build rapport with customers and help them obtain the relevant information they need.

Moreover, body language is useful both in reading the emotions and attitudes of customers and in reinforcing an employee's verbal messages. Understanding vocal qualities can enhance the reading of other people's messages by a company's employees and help them to project their own, more effectively.

Jonathon Hardcastle writes articles on many topics including Consumer Information [http://1stconsumerinfo.com/], Finance [http://letstalkaboutfinance.com/], and Business [http://businessworldnow.net/]


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