Consumer confidence
increases when consistent results are produced. Customer satisfaction increases
based on consistency and relationships. Relationships, whether professional or
personal, are built on the solid foundation of trust. Should your consistency fluctuate,
the referral will sound like "Try XYZ Company. Regardless if you are going
into a chain coffee house, hiring a caterer, working with a realtor, or working
with a large office furniture manufacturer, customers want consistent quality
products and services. Relationships factor greatly into the consistency equation.
The customer is looking to see if they are being treated well each and every
time. Your customer service reputation is only as strong as your weakest link. All
associates in your company need to be delivering excellent customer service, in
each and every interaction.
The customer will
recognize the consistency of exceeding their expectations while holding true to
the core values your company was built upon.
Your customers will
thank you for it.
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