Consumer confidence increases when consistent results are produced. Customer satisfaction increases based on consistency and relationships. Relationships, whether professional or personal, are built on the solid foundation of trust. Should your consistency fluctuate, the referral will sound like "Try XYZ Company. Regardless if you are going into a chain coffee house, hiring a caterer, working with a realtor, or working with a large office furniture manufacturer, customers want consistent quality products and services. Relationships factor greatly into the consistency equation. The customer is looking to see if they are being treated well each and every time. Your customer service reputation is only as strong as your weakest link. All associates in your company need to be delivering excellent customer service, in each and every interaction.
The customer will recognize the consistency of exceeding their expectations while holding true to the core values your company was built upon.
Your customers will thank you for it.